More videos by Michelle Phan
About Michelle Phan
Michelle Phan’s social media superstardom is unprecedented.
On YouTube, she has captured more than half a billion page views. She boasts more channel subscribers than Lady Gaga, Taylor Swift and Kim Kardashian combined. Nearly a million Facebook fans follow her. Outlets like The New York Times, 20/20, The New Yorker, and Women’s Wear Daily have all profiled her social media savvy. And this year, she launched a new beauty and style channel on YouTube, For All Women Network (FAWN).The distinctive style of her makeup tutorials tightly edited, creatively engaging, set to emerging artist soundtracks and complemented by the warm voice of a girlfriend is what led Lancôme to sign the now 25 year-old Phan as its official video makeup artist in 2009, breaking ground as the first brand to sign a social media guru to its roster. Since the charismatic pairing, Phan has created monthly videos in collaboration with Lancôme that have soared to the millions in viewership. She has brandished her makeup brush on behalf of the brand backstage at New York Fashion Week. As a Lancôme spokesperson, Phan keeps elite company with award-winning actresses Julia Roberts and Anne Hathaway, as well as supermodels Daria Werbowy and Arlenis Sosa.