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Domaine De La Rose

THE DOMAINE
DE LA ROSE,
LANCÔME'S SENSE
OF PLACE

In the sunny, Mediterranean town of Grasse, the birthplace of modern perfumery, Lancôme acquired the Domaine de la Rose in 2020 and then fully renovated it. With its organically cultivated 7-hectare estate and its ecodesigned Rose House, the Domaine de la Rose stands as a unique haven of biodiversity and an innovation laboratory for its savoir-faire.

Through the Domaine de la Rose, Lancôme is committed to preserving and transmitting perfumery’s natural and cultural heritage, while contributing to the celebration of the perfume savoir-faire in Grasse, listed as intangible heritage by UNESCO.

AN EXCEPTIONAL TERROIR
IN INTERNATIONAL PERFUMERY’S
CRADLE

Once upon a time, a little Mediterranean town located in the South of France turned into the world capital of perfume

GRASSE, THE CRADLE OF MODERN PERFUMERY

In the Middle Ages, tanners in Grasse started perfuming leather using local flowers. Perfume crafts flourished in the area, while the region was covered with fields of flowers coming from all over the globe.

In the 17th century, perfume became the city’s main activity. Today, Grasse remains the perfume capital of the world.

AN EXCEPTIONAL TERROIR

Grasse owes its destiny partly to its exceptional terroir, nestled between sea and mountains, and its microclimate, which make the region especially suited for the growing many plants.

The terroir is the land and the people living there. Even now, Grasse still retains its unique status in the world, thanks to the farmers, artisans, manufacturers and perfumers who work to preserve its natural and cultural savoir-faire.

    THE ROSE HOUSE

    Step into the Rose House at Lancôme’s Domaine de la Rose, where nature and architecture harmonize to create a breathtaking symphony. The contemporary pink monolith with a circular entrance inspired by the Lancôme “Ô” was designed by renowned French architects Lucie Niney and Thibault Marca from the agency NeM Architectes. The Rose House was ecodesigned using local, recycled, bio-sourced, and artisanal materials, and has been awarded BDM (Bâtiment Durable Méditerranéen) Gold certification, a label that recognizes sustainable construction projects in the French Mediterranean region.

    LEVERAGING
    OUR HERITAGE
    OF
    SAVOIR-FAIRE
    TO REVEAL
    NATURE’S BOUNTY

    At the Domaine de la Rose, exceptional biodiversity converges with the excellence of the fragrance industry's craftmanship. Lancôme celebrates its passion for fragrance through this open-sky lab, from the culture of perfume plants to the creation of captivating scents.

    THE FIELDS: NURTURING NATURE’S BEAUTY

    This 7-hectare estate harboring dozens of local fragrance plants, including jasmine, iris, tuberose, and Centifolia roses, has been cultivated using organic farming techniques for over six decades and is now Ecocert certified.

    At the Domaine de la Rose, Lancôme uses regenerative polyculture and other methods to foster biodiversity, to protect the vital ecosystem of plants, animals, and insects here at the domain and beyond. This estate is a haven for biodiversity: the League for the Protection of Birds (LPO), a French environmental association, inventoried over 280 species of flora and fauna there in 2023.

    At the Domaine, nothing goes to waste, and we use every part of the rose, from petals to stem.

    CENTIFOLIA ROSE,
    THE
    DOMAINE'S
    LEADING LADY

    At the Domaine de la Rose, the Centifolia rose reigns supreme. Named for its many petals, this highly coveted little treasure is also known as the May rose, because it blossoms and is harvested during this month, in the morning, when the bud has just started to bloom. The Centifolia rose, which had been the delicate symbol of perfume plant cultivation in Grasse since the 17th century, had nearly gone extinct. But with its efforts, growing thousands of these rose bushes at the Domaine since 2020, Lancôme is helping preserve and develop this iconic local rose.

    THE DISTILLERY

    The distillery lies at the heart of the Domaine de la Rose, a place which embodies Lancôme’s commitment to sharing perfume-related savoir-faire, including the traditional expertise of steam distillation techniques.

    Partially dug into the ground like a cave, the educational distillery is naturally cool. A huge bay window looks out over the heritage rose garden and the fields divided up by drystone terrace walls.

    Here, visitors can experience the extraction and distillation processes harnessed by Lancôme to capture the essence of the different rose varieties the brand uses in its product ranges, from fragrance to makeup and skincare.

    THE PERFUME ORGAN

    Step into the heart of olfactory artistry at the Domaine de la Rose’s Perfume Organ. Here, Lancôme’s master perfumers orchestrate their creations, selecting and combining meticulously crafted essences.

    This place of creation and sharing is dedicated to the art of perfumery. Several thousand different raw materials are available, in bottles classified by family, from the most refreshing to the headiest fragrances. This unique Perfume Organ also allows guests to discover the process of crafting a fragrance and gives them the opportunity to experience various scents, including ingredients from the estate.

    The Perfume Organ was created by Atelier Gohard, the historical manufacture responsible for the gilding of historical monuments such as the Château de Versailles, the Musée du Louvre, and the Statue of Liberty.

    THE DISTILLERY

    The distillery lies at the heart of the Domaine de la Rose, a place which embodies Lancôme’s commitment to sharing perfume-related savoir-faire, including the traditional expertise of steam distillation techniques.

    Partially dug into the ground like a cave, the educational distillery is naturally cool. A huge bay window looks out over the heritage rose garden and the fields divided up by drystone terrace walls.

    Here, visitors can experience the extraction and distillation processes harnessed by Lancôme to capture the essence of the different rose varieties the brand uses in its product ranges, from fragrance to makeup and skincare.

    THE PERFUME ORGAN

    Step into the heart of olfactory artistry at the Domaine de la Rose’s Perfume Organ. Here, Lancôme’s master perfumers orchestrate their creations, selecting and combining meticulously crafted essences.

    This place of creation and sharing is dedicated to the art of perfumery. Several thousand different raw materials are available, in bottles classified by family, from the most refreshing to the headiest fragrances. This unique Perfume Organ also allows guests to discover the process of crafting a fragrance and gives them the opportunity to experience various scents, including ingredients from the estate.

    The Perfume Organ was created by Atelier Gohard, the historical manufacture responsible for the gilding of historical monuments such as the Château de Versailles, the Musée du Louvre, and the Statue of Liberty.

    OUR COMMITMENT
    RECOGNIZED BY UNESCO

    As a perfumer for almost 90 years, Lancôme is committed to preserving, transmitting and celebrating the natural and cultural heritage of perfumery. Lancôme contributes, in particular through its Domaine de la Rose, to the development of perfume-related skills in the Pays de Grasse, which is listed as Intangible Heritage by UNESCO.

    In this context, the Domaine de la Rose Lancôme was awarded the emblem of the Convention for the Safeguarding of the Intangible Cultural Heritage, an honor attributed by UNESCO to organizations contributing to the enhancement of this savoir-faire and passing it down to future generations.

    OUR LOCAL ECOSYSTEM

    At the Domaine de la Rose, Lancôme works hand in hand with a network of experts and local partners

      OUR CERTIFICATIONS

      The Domaine de la Rose is certified by recognized experts

      The Domaine de la Rose architectural project was awarded BDM (Bâtiment Durable Méditerranéen) Gold Certification for its eco-design
      Cultivated through organic farming for over six decades, this 7-hectare estate is certified by Ecocert, one of the world's leading organic certification organization
      The Domaine de la Rose has been awarded the emblem of the Convention for the Safeguarding of the Intangible Cultural Heritage in 2023, as part of the recognition of "perfurme-related know-how in the Pays de Grasse", listed as a UNESCO intagible heritage since 2018
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