Beauty Affirming Foundation

What if your foundation could help you express your personality, as well as cover imperfections?

Makeup: the latest rallying cry for fresh femininity and responsible beauty?

While it has long been synonymous with femininity and attraction, makeup is now spurring an all new beauty rebellion. And it’s all down to a distinctly cyber chic hashtag, #ThePowerOfMakeup. Because within this digital call to arms, lies a manifesto that’s setting social media networks ablaze with proof that cosmetics can boost confidence and bolster feelings of accomplishment, as girls add to a mosaic of selfies in which they lay themselves bare and show their true beauty personalities with only one half of their face made up. Consider it proof, if ever it were needed, that beauty is a question of attitude.

The new face of the beauty industry

For Thibaut Nguyen, head of the Trends & Prospective at Ipsos Public Affairs: “Our relationship with beauty is constantly evolving. The beauty of tomorrow won’t just be about transformation, it will be about the art of becoming… the first is about a changing the way you look following certain defined codes and predefined result, the second is more about ‘being yourself, only better.’ In real life, this means that while we have long thought about makeup as a way to enhance the personality as well as the skin, it can also serve to forge both identity and beauty.”

Stay true to yourself with Teint Idole Ultra Wear

No wonder then that now, like never before, beauty lovers are on the hunt for effective products which can also help reaffirm individuality and boost self-confidence like Lancôme’s new long-lasting foundation, Teint Idole Ultra Wear designed to:
1/ Match any skin tone, thanks to its extensive 40-shade color palette.
2/ Support skin through even the most testing of days with a hard-wearing formula that holds fo 24 hours
3/ Help you create even the boldest of makeup looks with an easy-to-work texture that you can blend across the skin for an almost invisible finish or tap on where you need it to contour and sculpt the features. Make it your foundation to illustrate the true #ThePowerOfMakeup.

Teint Idole Ultra Wear, Lancôme.