James Gray's
point of view

«When you're doing a spot like this, you're focussed on a few things. One of them is the- a sort of emotional authenticity that the actor or, in this case, really, a superstar is really sincere and appears sincere. That's what she radiates. But you want to make sure that the audience gets that. So the first thing that you think of is, “Okay, how can I appear and be-” Sorry, it's really distracting.»