All My Lancôme Rewards members begin at the Rose tier. As you shop, you can unlock higher tiers based on your annual spending; Gold tier after spending $250 or more, and Platinum tier after spending $500 or more. Once you qualify for a tier, your status is valid through the end of the following calendar year. For example, if you reach Gold tier in March 2025, your Gold status will remain active until December 31, 2026. To maintain your tier, you will need to requalify each year by meeting the spending threshold for your current tier. If you do not requalify by the end of the calendar year, your status will be adjusted to reflect the tier that corresponds to your actual spending for that year, which may result in moving to a lower tier or returning to Rose.