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L'Absolu Rouge Drama Matte, Lancôme’s most iconic lipstick that stays on your lips

The epitome of Parisian allure, an iconic lipstick that stays on . Lancôme L’Absolu Rouge Matte is the ultimate in lipstick dreams.

Today it remains the most beautiful lip look for every stylish Parisian looking for a gorgeously wearable lipstick that stays on.

So what's the secret to this must-have lipstick that caught the imagination of elegant women all over the globe, back in 1990 and up to the present day? We go behind the scenes to get the insider scoop on the beautiful story of Lancôme L’Absolu Rouge Drama Matte.

Beautiful beginnings

When the House of Lancôme was first launched in 1935; the brainchild of the visionary Armand Petitjean, he sought to celebrate the innate beauty and allure of the French woman; known for her spontaneity, sense of free-spiritedness and happiness. The philosophy of 'Life is beautiful with Lancôme' has been passed down amongst generations of stylish Parisians. Petitjean's vision for the brand continues to be translated into the most beautifully wearable makeup and skincare products for women of all ages and skin types.

In 1937 the first iconic Lancôme lipstick was created. The philosophy behind this lip color was “a lipstick must shine brilliantly, like a piece of precious jewelry.” This ethos continues today with Lancôme L’Absolu Rouge Drama Matte.


A lipstick must shine brilliantly, like a piece of precious jewellery.

L’Absolu Rouge Matte = the ultimate muse from Lancôme

Like the inspired and inspiring Lancôme muse Isabella Rossellini, Lancôme L’Absolu Rouge Drama Matte is at once timelessly elegant and a breath of fresh air! This is femininity that forever reinvents itself; spontaneously, beautifully. Rossellini's collaboration with Lancôme began in 1983 when she became the very first muse of the house. It's a collaboration that Rossellini describes as “a love story!”

An accomplished woman with an incredible career that encompasses journalism, modeling, acting, and filmmaking, Isabella Rossellini is living proof that beauty really is a state of mind. Her generosity, strength, and refreshing energy embody the values of the brand. Like Lancôme L’Absolu Rouge Drama Matte, Lancôme’s iconic lipstick that stays on however busy or varied your day, or your life, may become – Rossellini is a symbol for wellbeing and an innate beauty that's as much about energy and spiritedness, as about how you look. A reminder that time cannot change natural charisma, sparkle and spirit!

Today: A modern icon

Lancôme's emblematic red has truly evolved over the years to adapt to the needs of modern women. Today, 27 years after its birth, Lancôme L'Absolu Rouge is still reinventing itself. A palette of colors, from the rose of Le Rose Persan #366, to the blush-shade that epitomizes elegance thanks to Rôse Rose #393, encompasses the joyful attitude of Parisian beauty. This lipstick that stays on our lips is a truly modern phenomenon.

Beauty is an attitude of free-spiritedness and daring!

Hydrating and truly luxurious, Lancôme L’Absolu Rouge Matte is a long-lasting lipstick that stays on. It feels comfortable to wear and delivers a rich color that is the essence of Parisian femininity!

Here's some facts and shout-outs that we love about Lancôme L’Absolu Rouge


Lip protection

It contains antioxidant Vitamin E, which helps keep lips safe from environmental aggressors. This means they will look and feel healthier and softer all day long!


Lipstick to suit every mood

Lancôme L’Absolu Rouge Matte is available in X must-have shades, from the sheerest nudes to sultry plums and classically Parisian reds.


A Parisian must-have

The sleek, click-to-open pack is super stylish and quintessentially Parisian. A must-have for your handbag, whether you're heading to the office or meeting friends for brunch.


A revolutionary formula

It's revolutionary. The moisturizing Pro-Xylane™ enriched formula gives a high color payoff, without dryness. Your lips are left moist, soft and comfortable with a true color that lasts up to 6 hours. This lipstick that stays on!


Apply and go!

It's easy to use, so you can be spontaneous.

Unleash your creativity with Lancôme L’Absolu Rouge Drama Matte, the gorgeously wearable lipstick that stays on for a busy, yet beautiful, Parisian lifestyle.

I compare makeup to painting, and also to writing and music, which are equally capable of creating impressions and images.

GERMAN MOYANO, INTERNATIONAL RETAIL & EDUCATION MAKE-UP DIRECTOR AT LANCÔME

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