Serums

What is face serum?
A face serum is a concentrated, lightweight, and purified hydrator that targets specific needs your skin may have. The proportion of ingredients is more concentrated, so these hydrating serums penetrate deeper into the skin, offering higher doses of benefits. Lancôme has a selection of serums for all your skincare needs. Brightening serums like Absolue Oléo-Serum will regenerate your skin’s radiance, while an anti-aging serum like Advanced Génefique, suitable for all ages, will improve skin’s elasticity, firmness, fine lines, and clarity. This product also comes in an eye serum, specifically targeting the sensitive skin and fine lines around the eyes. Another of Lancôme’s best anti-aging serum to correct pores and wrinkles is the iconic Rénergie Triple Serum.

How to apply face serum correctly?
Integrating a serum in your skincare routine is simple. After cleansing your skin, apply the skin serum onto your face and neck area. Use your fingertips to apply gently in an outwards motion. Around your eye area, use an eye serum with your ring finger for a lighter application around the sensitive skin contouring your eyes. Do this prior to using a face moisturizer. A face serum can be used two times a day, in the morning and at night.

What does eye serum do?
Eye serums are used to hydrate the sensitive eye area, correcting fine lines, wrinkles, crow’s feet, and dark circles. While concealers and primers act as a short-term solution to hide these skin concerns, eye serums can help correct these. Lancôme’s Advanced Génifique Yeux Light-Pearl is a great eye serum that will visibly reduce signs of aging, giving a brighter and more youthful appearance around the eye area. Unsure about when to incorporate serums into your skincare routine? Visit our Beauty Magazine to find out the do’s and dont’s of serums!